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Motion Graphics

How Did They Do That?

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As quickly as technology advances, users demand more sophisticated graphics and interactivity. In such a fast-paced environment, seasoned graphic artists need constant inspiration. But just as important, they need timely information that helps them make the right software application choices and avoid costly technical mistakes. How Did They Do That? provides both of these essential needs -- using stunning screen shots that visually profile top broadcast and film work internationally. With examples from well-known companies like MTV, Yu + Co and R!OT Design -- as well as projects from talented independent film makers -- the book explores each program from the inspiration that fueled each work to the software programs and nontraditional techniques used to achieve the end result.Focusing not on step-by-step details, but on the more advanced information experienced designers need most, this valuable reference shows how the best motion graphics artists break the mold using innovative methods.

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Motion Graphics, David Greene

Idioma
Publicado en
2003
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Título
Motion Graphics
Subtítulo
How Did They Do That?
Idioma
Inglés
Publicado en
2003
Formato
Tapa dura
Páginas
192
ISBN10
156496910X
ISBN13
9781564969101
Serie
Calificación
3 de 5
Descripción
As quickly as technology advances, users demand more sophisticated graphics and interactivity. In such a fast-paced environment, seasoned graphic artists need constant inspiration. But just as important, they need timely information that helps them make the right software application choices and avoid costly technical mistakes. How Did They Do That? provides both of these essential needs -- using stunning screen shots that visually profile top broadcast and film work internationally. With examples from well-known companies like MTV, Yu + Co and R!OT Design -- as well as projects from talented independent film makers -- the book explores each program from the inspiration that fueled each work to the software programs and nontraditional techniques used to achieve the end result.Focusing not on step-by-step details, but on the more advanced information experienced designers need most, this valuable reference shows how the best motion graphics artists break the mold using innovative methods.