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This book, by two leading analysts, focuses upon the main obstacles facing companies operating in post-crisis Asia. It identifies the transformation of the competitive landscape and provides a series of strategies for business success in Asia. The book is timely and essential reading for managers and business professionals.
Compra de libros
Big in Asia, Michael Bäckmann, Charlotte Butler
- Idioma
- Publicado en
- 2002
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- Título
- Big in Asia
- Subtítulo
- 25 Strategies for Business Success
- Idioma
- Inglés
- Autores
- Michael Bäckmann, Charlotte Butler
- Editorial
- Palgrave Macmillan
- Publicado en
- 2002
- Formato
- Tapa dura
- ISBN10
- 0333985117
- ISBN13
- 9780333985113
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Economía, Asia
- Calificación
- 4 de 5
- Descripción
- This book, by two leading analysts, focuses upon the main obstacles facing companies operating in post-crisis Asia. It identifies the transformation of the competitive landscape and provides a series of strategies for business success in Asia. The book is timely and essential reading for managers and business professionals.