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'Feedback' is a selection of creative actions sent directly to an individual recipient or to a segment of the general public, with the objective of obtaining a feedback, or simply, teasing the addressee in complicity with the brand. It offers examples of direct response marketing, gathering projects from different disciplines - consumer relationship management, direct marketing, guerrilla marketing, interactive.
Compra de libros
Feedback, Roger Ortuño Flamerich
- Idioma
- Publicado en
- 2008
- product-detail.submit-box.info.binding
- (Tapa blanda)
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- Título
- Feedback
- Subtítulo
- Direct and Interactive Marketing
- Idioma
- Inglés
- Autores
- Roger Ortuño Flamerich
- Editorial
- Index Books
- Publicado en
- 2008
- Formato
- Tapa blanda
- Páginas
- 187
- ISBN10
- 8496774325
- ISBN13
- 9788496774322
- Serie
- Etiquetas
- No ficción, Arte / Cultura, Diseño
- Descripción
- 'Feedback' is a selection of creative actions sent directly to an individual recipient or to a segment of the general public, with the objective of obtaining a feedback, or simply, teasing the addressee in complicity with the brand. It offers examples of direct response marketing, gathering projects from different disciplines - consumer relationship management, direct marketing, guerrilla marketing, interactive.