Do It Wrong Quickly

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Companies prioritize conversion—transforming potential customers into actual ones. In a digital landscape filled with platforms like Facebook, Google, and YouTube, Mike Moran provides a practical approach: experiment with small initiatives, analyze results, learn from failures, and iterate. He offers a framework that empowers marketers to engage directly with customers without the need for protective committees. Traditional marketing wisdom emphasizes careful planning, cautioning that mistakes are costly. However, in today’s fast-paced online environment, marketers can quickly assess the effectiveness of their strategies. Success now hinges on rapid execution, swift adjustments, and continuous optimization. Moran, drawing from his experience with ibm.com, outlines a step-by-step methodology for shifting from a rigid “plan then execute” mindset to a dynamic cycle of refinement. He equips readers with techniques to leverage the interactive nature of online marketing, ensuring it’s both productive and profitable. Additionally, Moran guides the selection of effective marketing tools, integration into a cohesive strategy, and execution for enhanced efficiency, accountability, speed, and results. This approach is essential for navigating the complexities of modern marketing and achieving breakthrough outcomes.