The SAGE Handbook of Consumer Culture

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The question of consumption emerged as a major focus of research and scholarship in the 1990s but the breadth and diversity of consumer culture has not been fully enough explored. The meanings of consumption, particularly in relation to lifestyle and identity, are of great importance to academic areas including business studies, sociology, cultural and media studies, psychology, geography and politics. <strong>The SAGE Handbook of Consumer Culture</strong> is a one-stop resource for scholars and students of consumption, where the key dimensions of consumer culture are critically discussed and articulated. The editors have organised contributions from a global and interdisciplinary team of scholars into six key sections: <strong>Part 1: </strong> Sociology of Consumption <strong>Part 2: </strong> Geographies of Consumer Culture <strong>Part 3: </strong> Consumer Culture Studies in Marketing <strong>Part 4: </strong> Consumer Culture in Media and Cultural Studies <strong>Part 5: </strong>Material Cultures of Consumption <strong>Part 6: </strong>The Politics of Consumer Culture