Más información sobre el libro
• Features up-to-date color combination guidelines• Includes printing formulas for reproduction of 4-color process and the PANTONE® equivalentsThere is no one in the business world that doubts the impact of color. Those involved in marketing, design, advertising, and retail need to be as informed as possible about the usage of color as a means of instant communication in order to make appropriate color decisions.This guide explains the emotional response to color and covers the latest guidelines for effective color combinations including the integration of color trends. With up-to-date visuals and printing formulas to eliminate guess-work, this guide empowers and equips its users to make smart informed decisions.
Compra de libros
Color, Leatrice Eiseman
- Idioma
- Publicado en
- 2006
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- (Tapa blanda)
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- Título
- Color
- Subtítulo
- Messages and Meanings, A Pantone Color Resource
- Idioma
- Inglés
- Autores
- Leatrice Eiseman
- Editorial
- Hand Book Pr
- Publicado en
- 2006
- Formato
- Tapa blanda
- Páginas
- 144
- ISBN10
- 0971401063
- ISBN13
- 9780971401068
- Serie
- Etiquetas
- No ficción, Arte / Cultura, Comercio, Arte, Guías y Manuales, EE.UU., Escuela, Diseño, Marketing y relaciones públicas, Comunicación, Diseño gráfico, Colores, Teoría del arte, Publicidad y Promoción, Aspectos Psicológicos
- Calificación
- 4,1 de 5
- Descripción
- • Features up-to-date color combination guidelines• Includes printing formulas for reproduction of 4-color process and the PANTONE® equivalentsThere is no one in the business world that doubts the impact of color. Those involved in marketing, design, advertising, and retail need to be as informed as possible about the usage of color as a means of instant communication in order to make appropriate color decisions.This guide explains the emotional response to color and covers the latest guidelines for effective color combinations including the integration of color trends. With up-to-date visuals and printing formulas to eliminate guess-work, this guide empowers and equips its users to make smart informed decisions.