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Parámetros
- 256 páginas
- 9 horas de lectura
Más información sobre el libro
This text remains a classic introduction to marketing for a wide range of business-related courses. It provides extensive and succinct coverage of political, economic, and organizational change, the advent and application of new technology, social responsibility issues, the development of the service sector, and the increasingly important changes in international aspects of economic developments and their effect on business structures and strategies.
Compra de libros
The M&E Handbook Series: Marketing, George B. Giles
- Idioma
- Publicado en
- 1989
- product-detail.submit-box.info.binding
- (Tapa blanda)
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- Título
- The M&E Handbook Series: Marketing
- Subtítulo
- 5th Edition
- Idioma
- Inglés
- Autores
- George B. Giles
- Editorial
- Pitman Pub Ltd
- Publicado en
- 1989
- Formato
- Tapa blanda
- Páginas
- 256
- ISBN10
- 071211419X
- ISBN13
- 9780712114196
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Marketing & Ventas, Marketing y relaciones públicas
- Descripción
- This text remains a classic introduction to marketing for a wide range of business-related courses. It provides extensive and succinct coverage of political, economic, and organizational change, the advent and application of new technology, social responsibility issues, the development of the service sector, and the increasingly important changes in international aspects of economic developments and their effect on business structures and strategies.