Agotado
Parámetros
- 640 páginas
- 23 horas de lectura
Más información sobre el libro
Grewal/Levy was designed for today’s changing student population. It has a strong emphasis on experiential learning and focuses on the value that marketers create for the firm. This textbook also provides students with hands-on learning tools through Connect Marketing, and provides professors with updated tools every month through the monthly newsletter.With Connect, students examine how firms analyze, create, deliver, communicate, and capture value by exploring both the fundamentals in marketing and new influences, such as social media, all in a format that allows for instructor assessment of learning outcomes, and provides students with a tight integration of topics.
Compra de libros
Marketing, Michael Levy, Dhruv Grewal
- Idioma
- Publicado en
- 2007
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- (Tapa dura)
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- Título
- Marketing
- Idioma
- Inglés
- Autores
- Michael Levy, Dhruv Grewal
- Editorial
- McGraw-Hill/Irwin
- Publicado en
- 2007
- Formato
- Tapa dura
- Páginas
- 640
- ISBN10
- 0073049026
- ISBN13
- 9780073049021
- Serie
- Etiquetas
- No ficción, Libros de texto, Comercio, Negocios & Gestión, EE.UU., Gestión & Recursos humanos, Marketing y relaciones públicas
- Calificación
- 3,75 de 5
- Descripción
- Grewal/Levy was designed for today’s changing student population. It has a strong emphasis on experiential learning and focuses on the value that marketers create for the firm. This textbook also provides students with hands-on learning tools through Connect Marketing, and provides professors with updated tools every month through the monthly newsletter.With Connect, students examine how firms analyze, create, deliver, communicate, and capture value by exploring both the fundamentals in marketing and new influences, such as social media, all in a format that allows for instructor assessment of learning outcomes, and provides students with a tight integration of topics.