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Luxury Online

Styles, Systems, Strategies

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This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.

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Luxury Online, Uche Okonkwo

Idioma
Publicado en
2010
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(Tapa dura),
Estado del libro
Muy Bueno
Precio
6,99 €

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