Agotado
Design Directories: Branding
Brand Strategy, Design And Implementation Of Corporate And Product Identity
Valoración del libro
Parámetros
- 192 páginas
- 7 horas de lectura
Más información sobre el libro
"Branding" reveals the history of the branding process, its secrets, and looks at how to create, manage and breathe life into world-beating brands. It explores how to design brands and sub-brands for target markets, how to manage a brand across different media and delivery systems, and looks at lessons learned from the greats. It includes a brand showcase, displaying some of the world's leading exponents. This includes brands that have become internationally recognized icons and illustrate design excellence.
Compra de libros
Design Directories: Branding, Helena Vaidlová, Alastair Campbell
- Idioma
- Publicado en
- 2003
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- (Tapa dura)
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- Título
- Design Directories: Branding
- Subtítulo
- Brand Strategy, Design And Implementation Of Corporate And Product Identity
- Idioma
- Inglés
- Autores
- Helena Vaidlová, Alastair Campbell
- Editorial
- Cassell Illustrated
- Publicado en
- 2003
- Formato
- Tapa dura
- Páginas
- 192
- ISBN10
- 1844030377
- ISBN13
- 9781844030378
- Serie
- Etiquetas
- No ficción, Arte / Cultura, Comercio, Negocios & Gestión, Diseño, Gestión & Recursos humanos, Marketing y relaciones públicas, Diseño gráfico
- Calificación
- 2 de 5
- Descripción
- "Branding" reveals the history of the branding process, its secrets, and looks at how to create, manage and breathe life into world-beating brands. It explores how to design brands and sub-brands for target markets, how to manage a brand across different media and delivery systems, and looks at lessons learned from the greats. It includes a brand showcase, displaying some of the world's leading exponents. This includes brands that have become internationally recognized icons and illustrate design excellence.