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Wharton on Dynamic Competitive Strategy

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Provides those within a competitive market with an advanced tool book of creative methods, techniques and approaches to gain a competitive edge. The one-step-ahead strategy assists companies in anticipating future competitive moves and the appropriate reactions to their moves.

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Wharton on Dynamic Competitive Strategy, George S. Day, David J. Reibstein, Robert Günther

Idioma
Publicado en
1997
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Título
Wharton on Dynamic Competitive Strategy
Idioma
Inglés
Editorial
Wiley
Publicado en
1997
Formato
Tapa dura
Páginas
480
ISBN10
0471172073
ISBN13
9780471172079
Serie
Calificación
3,85 de 5
Descripción
Provides those within a competitive market with an advanced tool book of creative methods, techniques and approaches to gain a competitive edge. The one-step-ahead strategy assists companies in anticipating future competitive moves and the appropriate reactions to their moves.