Agotado
Press Here
How to Develop Good Relationships With Journalists and Achieve Positive Editorial Publicity
Autores
Valoración del libro
Parámetros
- 349 páginas
- 13 horas de lectura
Más información sobre el libro
A guide to working with journalists to achieve free editorial publicity for your product or service. This revised second edition includes a section on computer aided PR which explains how to use the internet and email to reach journalists.The text explains how to: plan a successful media campaigndevelop your messages so they appeal to journalistswrite a press release so it gets noticedmanage a press eventuse the Internet effectivelydeal with problems or negative publicity.
Compra de libros
Press Here, Annie Gurton
- Idioma
- Publicado en
- 2001
- product-detail.submit-box.info.binding
- (Tapa blanda)
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- Título
- Press Here
- Subtítulo
- How to Develop Good Relationships With Journalists and Achieve Positive Editorial Publicity
- Idioma
- Inglés
- Autores
- Annie Gurton
- Editorial
- Ft Pr
- Publicado en
- 2001
- Formato
- Tapa blanda
- Páginas
- 349
- ISBN10
- 0273653849
- ISBN13
- 9780273653844
- Serie
- Etiquetas
- No ficción, Literatura mundial, Comercio, Negocios & Gestión, Tecnología & Ingeniería, Autoayuda, Marketing & Ventas, Comunicación
- Calificación
- 3 de 5
- Descripción
- A guide to working with journalists to achieve free editorial publicity for your product or service. This revised second edition includes a section on computer aided PR which explains how to use the internet and email to reach journalists.The text explains how to: plan a successful media campaigndevelop your messages so they appeal to journalistswrite a press release so it gets noticedmanage a press eventuse the Internet effectivelydeal with problems or negative publicity.