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Aimed at undergraduate and diploma students, this book provides a thoughtful overview of public relations. Balancing theory and practice, it includes discussion of ethics and many other highly pertinent broader topics, as well as a sector profile, frequently asked questions, and international case studies.
Compra de libros
Palgrave Master Series: Mastering Public Relations, Anthony Davis
- Idioma
- Publicado en
- 2007
- Encuadernación
- (Tapa blanda)
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- Título
- Palgrave Master Series: Mastering Public Relations
- Subtítulo
- Second Edition
- Idioma
- Inglés
- Autores
- Anthony Davis
- Editorial
- Palgrave Macmillan
- Publicado en
- 2007
- Formato
- Tapa blanda
- Páginas
- 256
- ISBN10
- 0230549306
- ISBN13
- 9780230549302
- Serie
- Categorías
- Etiquetas
- Comercio, Comunicación, Marketing y relaciones públicas
- Calificación
- 3,3 de 5
- Descripción
- Aimed at undergraduate and diploma students, this book provides a thoughtful overview of public relations. Balancing theory and practice, it includes discussion of ethics and many other highly pertinent broader topics, as well as a sector profile, frequently asked questions, and international case studies.