Agotado
Parámetros
- 312 páginas
- 11 horas de lectura
Más información sobre el libro
The present volume of essays examines the extent to which the end of marketing is nigh. The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century. Ranging from narratology to feminism, these suggestions are always enlightening, often provocative and occasionally outrageous. Maketing Apocalypse is required reading for anyone interested in the future of marketing.
Compra de libros
Routledge Advances in Management and Business Studies: Marketing Apocalypse, Stephen Brown, Jim Bell, David Carson
- Idioma
- Publicado en
- 1996
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- Título
- Routledge Advances in Management and Business Studies: Marketing Apocalypse
- Subtítulo
- Eschatology, Escapology and the Illusion of the End
- Idioma
- Inglés
- Autores
- Stephen Brown, Jim Bell, David Carson
- Editorial
- Routledge
- Publicado en
- 1996
- Formato
- Tapa blanda
- Páginas
- 312
- ISBN10
- 0415173566
- ISBN13
- 9780415173568
- Serie
- Etiquetas
- No ficción, Ciencias sociales, Comercio, Negocios & Gestión, Economía, Sociología, Marketing y relaciones públicas, Pronósticos
- Descripción
- The present volume of essays examines the extent to which the end of marketing is nigh. The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century. Ranging from narratology to feminism, these suggestions are always enlightening, often provocative and occasionally outrageous. Maketing Apocalypse is required reading for anyone interested in the future of marketing.