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From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics ? Guerilla marketing? Marketing to Boomers and Latinos? Online marketing? Targeted-but-affordable direct mail? Sample marketing plans for several types of small businesses (as well as a couple of larger projects)? Practical, do-it-yourself distribution strategies? Analysis of business segments and trends, and much more.
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The Complete Idiot's Guide to Marketing, Sarah White
- Idioma
- Publicado en
- 2003
- product-detail.submit-box.info.binding
- (Tapa blanda)
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- Título
- The Complete Idiot's Guide to Marketing
- Subtítulo
- Second Edition
- Idioma
- Inglés
- Autores
- Sarah White
- Editorial
- Alpha
- Publicado en
- 2003
- Formato
- Tapa blanda
- Páginas
- 464
- ISBN10
- 1592571352
- ISBN13
- 9781592571352
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Economía, EE.UU., Escritura, Marketing y relaciones públicas
- Calificación
- 2,8 de 5
- Descripción
- From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics ? Guerilla marketing? Marketing to Boomers and Latinos? Online marketing? Targeted-but-affordable direct mail? Sample marketing plans for several types of small businesses (as well as a couple of larger projects)? Practical, do-it-yourself distribution strategies? Analysis of business segments and trends, and much more.