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Parámetros
- 496 páginas
- 18 horas de lectura
Más información sobre el libro
In this new edition of a successful textbook the authors assess the turbulent environment in which international businesses operate and the approaches to strategy formulation and implementation which can be adopted. They also examine the functional and operational management of companies and fuse together the theoretical and empirical aspects of international management. New material includes coverage of leadership in transnational companies, cultural issues in international management, entrepreneurship and SMEs in global business, the impact of e-commerce, and the anti-globalization movement.
Compra de libros
Global and Transnational Business, George Stonehouse, Tony Purdie, David Campbell, Jim Hamill
- Idioma
- Publicado en
- 2004
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- Título
- Global and Transnational Business
- Subtítulo
- Strategy and Management - Second Edition
- Idioma
- Inglés
- Autores
- George Stonehouse, Tony Purdie, David Campbell, Jim Hamill
- Editorial
- Wiley
- Publicado en
- 2004
- Formato
- Tapa blanda
- Páginas
- 496
- ISBN10
- 0470851260
- ISBN13
- 9780470851265
- Serie
- Etiquetas
- No ficción, Ciencias sociales, Comercio, Negocios & Gestión, Autoayuda, Ciencias políticas & Política, Temática jurídica, Economía, Gestión & Recursos humanos, Literatura especializada, Emprendimiento, Marketing y relaciones públicas, Teorías Políticas, Empleo, Éxito, Marco
- Calificación
- 3,65 de 5
- Descripción
- In this new edition of a successful textbook the authors assess the turbulent environment in which international businesses operate and the approaches to strategy formulation and implementation which can be adopted. They also examine the functional and operational management of companies and fuse together the theoretical and empirical aspects of international management. New material includes coverage of leadership in transnational companies, cultural issues in international management, entrepreneurship and SMEs in global business, the impact of e-commerce, and the anti-globalization movement.