Global and Transnational Business
Strategy and Management - Second Edition
Valoración del libro
Parámetros
- 496 páginas
- 18 horas de lectura
Más información sobre el libro
In this new edition of a successful textbook the authors assess the turbulent environment in which international businesses operate and the approaches to strategy formulation and implementation which can be adopted. They also examine the functional and operational management of companies and fuse together the theoretical and empirical aspects of international management. New material includes coverage of leadership in transnational companies, cultural issues in international management, entrepreneurship and SMEs in global business, the impact of e-commerce, and the anti-globalization movement.
Compra de libros
Global and Transnational Business, David Campbell, George Stonehouse, Tony Purdie, Jim Hamill
- Idioma
- Publicado en
- 2004
- Encuadernación
- (Tapa blanda)
Métodos de pago
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- Título
- Global and Transnational Business
- Subtítulo
- Strategy and Management - Second Edition
- Idioma
- Inglés
- Autores
- David Campbell, George Stonehouse, Tony Purdie, Jim Hamill
- Editorial
- WILEY
- Publicado en
- 2004
- Formato
- Tapa blanda
- Páginas
- 496
- ISBN10
- 0470851260
- ISBN13
- 9780470851265
- Serie
- Categorías
- Etiquetas
- Comercio, Temática jurídica, Literatura especializada, Teorías Políticas, Marketing y relaciones públicas, Empleo, Éxito, Marco
- Calificación
- 3,65 de 5
- Descripción
- In this new edition of a successful textbook the authors assess the turbulent environment in which international businesses operate and the approaches to strategy formulation and implementation which can be adopted. They also examine the functional and operational management of companies and fuse together the theoretical and empirical aspects of international management. New material includes coverage of leadership in transnational companies, cultural issues in international management, entrepreneurship and SMEs in global business, the impact of e-commerce, and the anti-globalization movement.