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Focus Groups

A Practical Guide for Applied Research - 3rd Edition

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Focus A Practical Guide for Applied Research was the standard for learning how to conduct a focus group. This highly acclaimed book in its third edition includes numerous updates and - Vignettes drawn from small and large focus groups that illustrate problems that come up and effective ways to resolve the issues. - Designing questions for asking effective questions to draw out a group and how to refine them based on the group′s responses. - Collaborative Approach updated to address the latest ways to implement the empowerment and action research. - Budgeting how to more effectively budget for a focus group - Coding how to more effectively use existing software packages to code and analyze the results of a focus group.

Compra de libros

Focus Groups, Richard A. Krueger, Mary Anne Casey

Idioma
Publicado en
2000
Encuadernación
(Tapa dura)
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3,7
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Título
Focus Groups
Subtítulo
A Practical Guide for Applied Research - 3rd Edition
Idioma
Inglés
Publicado en
2000
Formato
Tapa dura
Páginas
320
ISBN10
0761920706
ISBN13
9780761920700
Serie
Calificación
3,7 de 5
Descripción
Focus A Practical Guide for Applied Research was the standard for learning how to conduct a focus group. This highly acclaimed book in its third edition includes numerous updates and - Vignettes drawn from small and large focus groups that illustrate problems that come up and effective ways to resolve the issues. - Designing questions for asking effective questions to draw out a group and how to refine them based on the group′s responses. - Collaborative Approach updated to address the latest ways to implement the empowerment and action research. - Budgeting how to more effectively budget for a focus group - Coding how to more effectively use existing software packages to code and analyze the results of a focus group.