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Routledge Communication: The Dynamics of Persuasion

Communication and Attitudes in the 21st Century - 5th Edition

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  • 568 páginas
  • 20 horas de lectura

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'The Dynamics of Persuasion' offers a comprehensive & up-to-date introduction to persuasive communication & attitude change. Offering a thorough discussion of classic & contemporary theories of persuasion, this text explores the structure & functions of attitudes, consistency between attitude & behaviour, & issues in attitude measurement.

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Routledge Communication: The Dynamics of Persuasion, Richard M. Perloff

Idioma
Publicado en
2013
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Título
Routledge Communication: The Dynamics of Persuasion
Subtítulo
Communication and Attitudes in the 21st Century - 5th Edition
Idioma
Inglés
Editorial
Routledge
Publicado en
2013
Formato
Tapa blanda
Páginas
568
ISBN10
0415507421
ISBN13
9780415507424
Serie
Calificación
3,9 de 5
Descripción
'The Dynamics of Persuasion' offers a comprehensive & up-to-date introduction to persuasive communication & attitude change. Offering a thorough discussion of classic & contemporary theories of persuasion, this text explores the structure & functions of attitudes, consistency between attitude & behaviour, & issues in attitude measurement.