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Parámetros
- 728 páginas
- 26 horas de lectura
Más información sobre el libro
By connecting relationship marketing with traditional market planning models, this book highlights the importance of cultivating both offline and online relationships in the context of globalization. It addresses the growing necessity for businesses to engage effectively with customers, suppliers, stakeholders, and personnel, emphasizing that strong relationships are crucial for success in today's competitive landscape.
Compra de libros
Marketing Management, Svend Hollensen
- Idioma
- Publicado en
- 2019
- product-detail.submit-box.info.binding
- (Tapa blanda)
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- Título
- Marketing Management
- Subtítulo
- A Relationship Approach - Fourth Edition
- Idioma
- Inglés
- Autores
- Svend Hollensen
- Editorial
- Pearson Education Limited
- Publicado en
- 2019
- Formato
- Tapa blanda
- Páginas
- 728
- ISBN10
- 1292291443
- ISBN13
- 9781292291444
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Economía, Marketing & Ventas, Gestión & Recursos humanos, Marketing y relaciones públicas
- Descripción
- By connecting relationship marketing with traditional market planning models, this book highlights the importance of cultivating both offline and online relationships in the context of globalization. It addresses the growing necessity for businesses to engage effectively with customers, suppliers, stakeholders, and personnel, emphasizing that strong relationships are crucial for success in today's competitive landscape.