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Marketing Lessons from the Grateful Dead
What Every Business Can Learn from the Most Iconic Band in History
Valoración del libro
3,9
(287)
Más información sobre el libro
The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales.
Compra de libros
Marketing Lessons from the Grateful Dead, David Meerman Scott, Brian Halligan
- Idioma
- Publicado en
- 2010
- product-detail.submit-box.info.binding
- (Tapa dura),
- Estado del libro
- Bueno
- Precio
- 6,99 €
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