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Marketing Lessons from the Grateful Dead
What Every Business Can Learn from the Most Iconic Band in History
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The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales.
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Marketing Lessons from the Grateful Dead, David Meerman Scott, Brian Halligan
- Idioma
- Publicado en
- 2010
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- (Tapa dura)
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- Título
- Marketing Lessons from the Grateful Dead
- Subtítulo
- What Every Business Can Learn from the Most Iconic Band in History
- Idioma
- Inglés
- Autores
- David Meerman Scott, Brian Halligan
- Editorial
- John Wiley And Sons Ltd
- Publicado en
- 2010
- Formato
- Tapa dura
- Páginas
- 192
- ISBN10
- 0470900520
- ISBN13
- 9780470900529
- Serie
- Etiquetas
- No ficción, Arte / Cultura, Comercio, Negocios & Gestión, Autoayuda, Temática musical, Economía, EE.UU., Marketing y relaciones públicas, Emprendimiento
- Calificación
- 3,85 de 5
- Descripción
- The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales.