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Marketing Lessons from the Grateful Dead

What Every Business Can Learn from the Most Iconic Band in History

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The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales.

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Marketing Lessons from the Grateful Dead, David Meerman Scott, Brian Halligan

Idioma
Publicado en
2010
product-detail.submit-box.info.binding
(Tapa dura),
Estado del libro
Bueno
Precio
18,99 €

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