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Valoración del libro
Parámetros
- 320 páginas
- 12 horas de lectura
Más información sobre el libro
This book challenges current beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations, such How does an organization create a strong reputation? What are the implications of corporate branding on organizational structures and processes? and How do organizations discover their identities?
Compra de libros
The Expressive Organization, Majken Schultz, Mary Jo Hatch, Mogens Holten Larsen
- Idioma
- Publicado en
- 2000
- product-detail.submit-box.info.binding
- (Tapa blanda),
- Estado del libro
- Muy Bueno
- Precio
- 1,79 €
Métodos de pago
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- Título
- The Expressive Organization
- Subtítulo
- Linking Identity, Reputation, and the Corporate Brand
- Idioma
- Inglés
- Editorial
- Oxford University Press
- Publicado en
- 2000
- Formato
- Tapa blanda
- Páginas
- 320
- ISBN10
- 0198297793
- ISBN13
- 9780198297796
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Temática jurídica, Economía, Gestión & Recursos humanos, Marketing y relaciones públicas, Obras completas, Industria
- Calificación
- 3,65 de 5
- Descripción
- This book challenges current beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations, such How does an organization create a strong reputation? What are the implications of corporate branding on organizational structures and processes? and How do organizations discover their identities?