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Valoración del libro
Parámetros
- 232 páginas
- 9 horas de lectura
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Creating and Delivering Your Value Proposition provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This practical title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers.Featuring global case studies and examples, Creating and Delivering your Value Proposition is an essential guide to understanding and developing a value-focused strategy for all senior practitioners.
Compra de libros
Creating and Delivering Your Value Proposition, Cindy Barnes, Helen Blakeman, David Pinder
- Idioma
- Publicado en
- 2009
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- Estado del libro
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- Precio
- 2,79 €
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- Título
- Creating and Delivering Your Value Proposition
- Subtítulo
- Managing Customer Experience for Profit
- Idioma
- Inglés
- Autores
- Cindy Barnes, Helen Blakeman, David Pinder
- Editorial
- Kogan Page
- Publicado en
- 2009
- Formato
- Tapa blanda
- Páginas
- 232
- ISBN10
- 0749455128
- ISBN13
- 9780749455125
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Economía, Gestión & Recursos humanos, Marketing y relaciones públicas
- Calificación
- 3,85 de 5
- Descripción
- Creating and Delivering Your Value Proposition provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This practical title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers.Featuring global case studies and examples, Creating and Delivering your Value Proposition is an essential guide to understanding and developing a value-focused strategy for all senior practitioners.