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Written for professionals engaged in quality management activities, discusses ways to improve quality using innovation and creativity. Considers creative thinking in reengineering, design, customer needs analysis, and problem solving, and explains the principles which underlie creative thought, debunking the stereotypes associated with it. Drawing on recent advances from the field of cognitive science, aims to familiarize the reader creative thought and to encourage the development of techniques for generating creative thought on demand. Annotation c. by Book News, Inc., Portland, Or.
Compra de libros
Creativity, Innovation, and Quality, Paul E. Plsek
- Idioma
- Publicado en
- 1997
- product-detail.submit-box.info.binding
- (Tapa dura),
- Estado del libro
- Dañado
- Precio
- 0,37 €
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- Título
- Creativity, Innovation, and Quality
- Idioma
- Inglés
- Autores
- Paul E. Plsek
- Editorial
- Asq Pr
- Publicado en
- 1997
- Formato
- Tapa dura
- Páginas
- 316
- ISBN10
- 0873894049
- ISBN13
- 9780873894043
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Economía, EE.UU., Gestión & Recursos humanos, Libros, Creatividad
- Calificación
- 3,9 de 5
- Descripción
- Written for professionals engaged in quality management activities, discusses ways to improve quality using innovation and creativity. Considers creative thinking in reengineering, design, customer needs analysis, and problem solving, and explains the principles which underlie creative thought, debunking the stereotypes associated with it. Drawing on recent advances from the field of cognitive science, aims to familiarize the reader creative thought and to encourage the development of techniques for generating creative thought on demand. Annotation c. by Book News, Inc., Portland, Or.