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Creativity, Innovation, and Quality

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Written for professionals engaged in quality management activities, discusses ways to improve quality using innovation and creativity. Considers creative thinking in reengineering, design, customer needs analysis, and problem solving, and explains the principles which underlie creative thought, debunking the stereotypes associated with it. Drawing on recent advances from the field of cognitive science, aims to familiarize the reader creative thought and to encourage the development of techniques for generating creative thought on demand. Annotation c. by Book News, Inc., Portland, Or.

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Creativity, Innovation, and Quality, Paul E. Plsek

Idioma
Publicado en
1997
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Título
Creativity, Innovation, and Quality
Idioma
Inglés
Editorial
Asq Pr
Publicado en
1997
Formato
Tapa dura
Páginas
316
ISBN10
0873894049
ISBN13
9780873894043
Serie
Calificación
3,9 de 5
Descripción
Written for professionals engaged in quality management activities, discusses ways to improve quality using innovation and creativity. Considers creative thinking in reengineering, design, customer needs analysis, and problem solving, and explains the principles which underlie creative thought, debunking the stereotypes associated with it. Drawing on recent advances from the field of cognitive science, aims to familiarize the reader creative thought and to encourage the development of techniques for generating creative thought on demand. Annotation c. by Book News, Inc., Portland, Or.