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Tupperware has become a prevailing symbol of late 20th-century consumer culture. Clarke shows how the "party plan" direct sales system, by creating a corporate culture based on women's domestic lives, played a greater role than patented seals and streamlined design in the success of Tupperware.
Compra de libros
Tupperware, Alison J. Clarke
- Idioma
- Publicado en
- 1999
- product-detail.submit-box.info.binding
- (Tapa dura),
- Estado del libro
- Muy Bueno
- Precio
- 1,39 €
Métodos de pago
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- Título
- Tupperware
- Subtítulo
- The Promise of Plastic in 1950s America
- Idioma
- Inglés
- Autores
- Alison J. Clarke
- Editorial
- Smithsonian Institution Press
- Publicado en
- 1999
- Formato
- Tapa dura
- Páginas
- 241
- ISBN10
- 1560988274
- ISBN13
- 9781560988274
- Serie
- Etiquetas
- No ficción, Tema histórico, Comercio, Negocios & Gestión, Economía, EE.UU., Historia social, Historia Económica, Microhistoria
- Calificación
- 4,1 de 5
- Descripción
- Tupperware has become a prevailing symbol of late 20th-century consumer culture. Clarke shows how the "party plan" direct sales system, by creating a corporate culture based on women's domestic lives, played a greater role than patented seals and streamlined design in the success of Tupperware.


