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Tupperware

The Promise of Plastic in 1950s America

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Tupperware has become a prevailing symbol of late 20th-century consumer culture. Clarke shows how the "party plan" direct sales system, by creating a corporate culture based on women's domestic lives, played a greater role than patented seals and streamlined design in the success of Tupperware.

Compra de libros

Tupperware, Alison J. Clarke

Idioma
Publicado en
1999
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(Tapa dura),
Estado del libro
Muy Bueno
Precio
1,39 €

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4,1
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Título
Tupperware
Subtítulo
The Promise of Plastic in 1950s America
Idioma
Inglés
Publicado en
1999
Formato
Tapa dura
Páginas
241
ISBN10
1560988274
ISBN13
9781560988274
Serie
Calificación
4,1 de 5
Descripción
Tupperware has become a prevailing symbol of late 20th-century consumer culture. Clarke shows how the "party plan" direct sales system, by creating a corporate culture based on women's domestic lives, played a greater role than patented seals and streamlined design in the success of Tupperware.