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Using Focus Groups in Research

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  • 104 páginas
  • 4 horas de lectura

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"Focus groups present a natural environment for research but they are often under-used as a research tool. This practical guide takes a step-by-step look at focus group research, from selecting the participants and asking the right questions, to developing a focus group and analysing the data produced."--BOOK JACKET.

Compra de libros

Using Focus Groups in Research, Lia Litosseliti

Idioma
Publicado en
2003
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(Tapa blanda),
Estado del libro
Dañado
Precio
0,21 €

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3,4
Bueno
5 Valoraciones

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Título
Using Focus Groups in Research
Idioma
Inglés
Editorial
Continuum
Publicado en
2003
Formato
Tapa blanda
Páginas
104
ISBN10
0826464726
ISBN13
9780826464729
Serie
Calificación
3,4 de 5
Descripción
"Focus groups present a natural environment for research but they are often under-used as a research tool. This practical guide takes a step-by-step look at focus group research, from selecting the participants and asking the right questions, to developing a focus group and analysing the data produced."--BOOK JACKET.