Este es el que agregas al carrito
Más información sobre el libro
As the first comprehensive book on brand management, the book brings together original contributions from academics and professionals from around the world, on a wide range of branding and brand management issues. Essential reading for researchers, educators and advanced students in branding and brand management, consumer behaviour, marketing and advertising.
Compra de libros
The Routledge Companion to Contemporary Brand Management, Francesca Dall'Olmo Riley, Jaywant Singh, Charles Blankson
- Idioma
- Publicado en
- 2016
- product-detail.submit-box.info.binding
- (Tapa dura),
- Estado del libro
- Dañado
- Precio
- 43,56 €
Métodos de pago
Nadie lo ha calificado todavía.