Parámetros
- 309 páginas
- 11 horas de lectura
Más información sobre el libro
Achieving true change and innovation depends on our ability to re-imagine and re-author the futures we want our organizations to have – and to open new perspectives and new ways of thinking, being and doing in the process. Narrative approaches and storytelling are powerful tools that can help us create a new future for branding and marketing, change, leadership, organizational learning and development. Gathering contributions by scholars and practitioners from various disciplines, this book provides a unique overview of an emerging field of practice in organizations and communities. Rooted in a narrative conceptual framework, the respective papers describe a broad range of trans-disciplinary applications, tools and methods for effectively working with stories.
Compra de libros
Management for Professionals: Transforming Organizations, Jacques Chlopczyk, Christine Erlach
- Idioma
- Publicado en
- 2019
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- 47,99 €
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- Título
- Management for Professionals: Transforming Organizations
- Subtítulo
- Narrative and Story-Based Approaches
- Idioma
- Inglés
- Autores
- Jacques Chlopczyk, Christine Erlach
- Editorial
- Springer
- Publicado en
- 2019
- Formato
- Tapa dura
- Páginas
- 309
- ISBN10
- 3030178501
- ISBN13
- 9783030178505
- Serie
- Etiquetas
- No ficción, Ciencias sociales, Comercio, Negocios & Gestión, Temas psicológicos, Psicología, Economía, Gestión & Recursos humanos, Liderazgo, Obras completas, Psicoterapia, Gestión Empresarial, Coaching, Psicología del trabajo
- Descripción
- Achieving true change and innovation depends on our ability to re-imagine and re-author the futures we want our organizations to have – and to open new perspectives and new ways of thinking, being and doing in the process. Narrative approaches and storytelling are powerful tools that can help us create a new future for branding and marketing, change, leadership, organizational learning and development. Gathering contributions by scholars and practitioners from various disciplines, this book provides a unique overview of an emerging field of practice in organizations and communities. Rooted in a narrative conceptual framework, the respective papers describe a broad range of trans-disciplinary applications, tools and methods for effectively working with stories.