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This is an ideal introduction to the processes and issues of managing technological innovation and the development of new products. It offers students a contemporary view of innovation management that focuses on the links between groups.
Compra de libros
Innovation Management and New Product Development, Paul C. Trottier
- Idioma
- Publicado en
- 2008
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- (Tapa blanda),
- Estado del libro
- Dañado
- Precio
- 1,20 €
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- Título
- Innovation Management and New Product Development
- Subtítulo
- 4th Edition
- Idioma
- Inglés
- Autores
- Paul C. Trottier
- Editorial
- Pearson College Div
- Publicado en
- 2008
- Formato
- Tapa blanda
- Páginas
- 581
- ISBN10
- 0273713159
- ISBN13
- 9780273713159
- Serie
- Etiquetas
- Comercio
- Calificación
- 3,4 de 5
- Descripción
- This is an ideal introduction to the processes and issues of managing technological innovation and the development of new products. It offers students a contemporary view of innovation management that focuses on the links between groups.