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"Brandscaping uncovers how unconventional content partnerships lead to unparalleled marketing success. You'll learn how to bring together like-minded brands and undiscovered talent to create content that increases demand and drives sales. Brandscaping is a big, infectious idea designed to be embraced by C-suite executives and implemented by savvy marketing professionals." --Back cover.
Compra de libros
Brandscaping, Ann Handley, Andrew M. Davis, Lisa M. Beets
- Idioma
- Publicado en
- 2012
- Encuadernación
- (Tapa blanda)
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- Título
- Brandscaping
- Subtítulo
- Unleashing the Power of Partnerships
- Idioma
- Inglés
- Autores
- Ann Handley, Andrew M. Davis, Lisa M. Beets
- Editorial
- Monumental Shift
- Publicado en
- 2012
- Formato
- Tapa blanda
- Páginas
- 276
- ISBN10
- 0983330786
- ISBN13
- 9780983330783
- Serie
- Etiquetas
- Libros de texto universitarios
- Calificación
- 4,1 de 5
- Descripción
- "Brandscaping uncovers how unconventional content partnerships lead to unparalleled marketing success. You'll learn how to bring together like-minded brands and undiscovered talent to create content that increases demand and drives sales. Brandscaping is a big, infectious idea designed to be embraced by C-suite executives and implemented by savvy marketing professionals." --Back cover.