Parámetros
- 624 páginas
- 22 horas de lectura
Más información sobre el libro
Stanton's "Fundamentals of Marketing" has long been distinguished by its balanced,contemporary coverage of the managerial approach to marketing fundamentals. Thoroughly updated and revised to reflect the rapidly changing landscape of marketing,this classic text continues to be distinguished by its readability,balanced coverage,and high-interest examples. State-of-the-art coverage in this edition includes relationship marketing,value marketing,ISO 9000,database marketing,and the technological developments that have reinvented marketing practice in the 1990s,such as Internet and World Wide Web marketing.
Actualmente hay del libro Marketing - 11th Edition (1996) en stock.
Compra de libros
Marketing - 11th Edition, Michael J. Etzel, Bruce J. Walker, William J. Stanton
- Idioma
- Publicado en
- 1996
- product-detail.submit-box.info.binding
- (Tapa blanda),
- Estado del libro
- Dañado
- Precio
- 4,96 €
Métodos de pago
Nadie lo ha calificado todavía.
- Título
- Marketing - 11th Edition
- Idioma
- Inglés
- Editorial
- McGraw-Hill College
- Publicado en
- 1996
- Formato
- Tapa blanda
- Páginas
- 624
- ISBN10
- 0070189544
- ISBN13
- 9780070189546
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Economía, Tecnología, Marketing & Ventas, Gestión & Recursos humanos
- Descripción
- Stanton's "Fundamentals of Marketing" has long been distinguished by its balanced,contemporary coverage of the managerial approach to marketing fundamentals. Thoroughly updated and revised to reflect the rapidly changing landscape of marketing,this classic text continues to be distinguished by its readability,balanced coverage,and high-interest examples. State-of-the-art coverage in this edition includes relationship marketing,value marketing,ISO 9000,database marketing,and the technological developments that have reinvented marketing practice in the 1990s,such as Internet and World Wide Web marketing.