Malaysians and Their Identities

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Malaysians and their Identities presents a kaleidoscope of insights based on original empirical research by young Malaysian scholars. Among others, their topics cover festive TV advertisements, connoisseur café culture, the smartphone, online sports gaming, Islamic fashion, women indie musicians, men’s health magazines, inter-racial marriages, and friendships in private universities. These chapters show the variety of everyday identity-making in Malaysia, and how these actions are also entangled with wider social, economic and technological processes in the world. Featuring contributions from Zaleha Khalilur Rahman • Melizarani T. Selva • Hal Mahera binti Ahmad • Lim Zhen Hui • Crystal Lim • Chong Ai Rene • Rohini Rajadorai • Tay Siao Lin • Helen Sneha Jambunathan • Lee Jun-Elle Yeoh Seng-Guan is Senior Lecturer at the School of Arts & Social Sciences, Monash University Malaysia.