Este es el que agregas al carrito
Parámetros
- 201 páginas
- 8 horas de lectura
Más información sobre el libro
Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area.
Compra de libros
Sonic Branding, Daniel M. Jackson, Paul Fulberg
- Idioma
- Publicado en
- 2003
- product-detail.submit-box.info.binding
- (Tapa dura),
- Estado del libro
- Dañado
- Precio
- 1,20 €
Métodos de pago
Nadie lo ha calificado todavía.
- Título
- Sonic Branding
- Subtítulo
- An Essential Guide to the Art and Science of Sonic Branding
- Idioma
- Inglés
- Autores
- Daniel M. Jackson, Paul Fulberg
- Editorial
- Palgrave Macmillan
- Publicado en
- 2003
- Formato
- Tapa dura
- Páginas
- 201
- ISBN10
- 1403905193
- ISBN13
- 9781403905192
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Temática musical, Marketing & Ventas, Marketing y relaciones públicas
- Descripción
- Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area.