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This book is designed to assist managers in creating a vision for their company, adapting to changes in the external environment and developing strategies based on sustainable competitive advantages. Contains new information on such topics as economic value analysis, total quality management, the virtual corporation, competitor image, exchanging assets and skills, the borderless organization and reengineering. Includes scores of fresh illustrative examples.
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Developing Business Strategies - Fifth Edition, David A. Aaker
- Idioma
- Publicado en
- 1998
- Encuadernación
- (Tapa dura)
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- Título
- Developing Business Strategies - Fifth Edition
- Idioma
- Inglés
- Autores
- David A. Aaker
- Editorial
- WILEY
- Publicado en
- 1998
- Formato
- Tapa dura
- Páginas
- 330
- ISBN10
- 0471183644
- ISBN13
- 9780471183648
- Serie
- Categorías
- Etiquetas
- Comercio
- Descripción
- This book is designed to assist managers in creating a vision for their company, adapting to changes in the external environment and developing strategies based on sustainable competitive advantages. Contains new information on such topics as economic value analysis, total quality management, the virtual corporation, competitor image, exchanging assets and skills, the borderless organization and reengineering. Includes scores of fresh illustrative examples.