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Serious graphic design students and creative professionals will find this presentation of quantitative and qualitative research methods in visual communication invaluable. Fully illustrated with eye-opening real-life case studies, it focuses on the relatively unexplored process of design analysis. Illuminating and thought-provoking discussions deal with such issues as the audience, communications theory, experimentation in the studio, semiotics, and semantics. A final section features suggestions on how to synthesize practical and theoretical models, with strategies that working designers can really use.
Compra de libros
Visual Research, Ian Noble, Russell Bestley
- Idioma
- Publicado en
- 2005
- product-detail.submit-box.info.binding
- (Tapa blanda),
- Estado del libro
- Muy Bueno
- Precio
- 8,99 €
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- Título
- Visual Research
- Subtítulo
- An Introduction to Research Methodologies in Graphic Design
- Idioma
- Inglés
- Autores
- Ian Noble, Russell Bestley
- Editorial
- AVA Publishing
- Publicado en
- 2005
- Formato
- Tapa blanda
- Páginas
- 192
- ISBN10
- 2884790497
- ISBN13
- 9782884790499
- Serie
- Etiquetas
- No ficción, Arte / Cultura, Arte, Diseño, Investigación
- Descripción
- Serious graphic design students and creative professionals will find this presentation of quantitative and qualitative research methods in visual communication invaluable. Fully illustrated with eye-opening real-life case studies, it focuses on the relatively unexplored process of design analysis. Illuminating and thought-provoking discussions deal with such issues as the audience, communications theory, experimentation in the studio, semiotics, and semantics. A final section features suggestions on how to synthesize practical and theoretical models, with strategies that working designers can really use.