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The book explores the evolving landscape of database marketing, emphasizing the trade-offs between customer privacy and personalized marketing strategies. It examines how businesses track consumer behavior to identify desirable customers and the benefits offered to them in exchange for personal information. The discussion highlights the ethical implications and the balance between effective marketing and consumer rights in a data-driven world.
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Niche Envy: Marketing Discrimination in the Digital Age, Joseph Turow
- Idioma
- Publicado en
- 2006
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- Título
- Niche Envy: Marketing Discrimination in the Digital Age
- Idioma
- Inglés
- Autores
- Joseph Turow
- Editorial
- MIT Press
- Publicado en
- 2006
- Formato
- Tapa dura
- Páginas
- 225
- ISBN10
- 0262201658
- ISBN13
- 9780262201650
- Serie
- Etiquetas
- No ficción, Ciencias sociales, Ciencia, Economía, EE.UU., Tecnología, Marketing y relaciones públicas, Medios y comunicación mediática, Aspectos sociales
- Descripción
- The book explores the evolving landscape of database marketing, emphasizing the trade-offs between customer privacy and personalized marketing strategies. It examines how businesses track consumer behavior to identify desirable customers and the benefits offered to them in exchange for personal information. The discussion highlights the ethical implications and the balance between effective marketing and consumer rights in a data-driven world.