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Parámetros
- 224 páginas
- 8 horas de lectura
Más información sobre el libro
Building and maintaining a customer-centered enterprise cost-effectively is a hot topic and key business issue. This book provides the definitive work on how to derive return from investment. It shows readers strategies for successful CRM implementation into a company, and how to achieve a good ROI through CRM, and also details best practices.
Compra de libros
CRM Unplugged, Philip Bligh, Douglas Turk, Michael E. Porter
- Idioma
- Publicado en
- 2004
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- (Tapa dura),
- Estado del libro
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- Precio
- 4,79 €
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- Título
- CRM Unplugged
- Subtítulo
- Releasing CRM's Strategic Value
- Idioma
- Inglés
- Autores
- Philip Bligh, Douglas Turk, Michael E. Porter
- Editorial
- Wiley
- Publicado en
- 2004
- Formato
- Tapa dura
- Páginas
- 224
- ISBN10
- 0471483044
- ISBN13
- 9780471483045
- Serie
- Etiquetas
- Descripción
- Building and maintaining a customer-centered enterprise cost-effectively is a hot topic and key business issue. This book provides the definitive work on how to derive return from investment. It shows readers strategies for successful CRM implementation into a company, and how to achieve a good ROI through CRM, and also details best practices.