The Copy Book

How 32 Of The World's Best Advertising Writers Write Their Advertising

Autores

British Design & Art Direction (Association)

Parámetros

176 páginas
7 horas de lectura

Más información sobre el libro

Now in its seventh reprint, this volume selects the world's best copywriters and asks them to explain how they work. Ranging from the serious to the seemingly glib and flippant, it features wisdom, hints and tips for the advertising industry.

Compra de libros

The Copy Book, British Design & Art Direction (Association)

Idioma
Publicado en: 2000
Encuadernación: (Tapa blanda)

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Título: The Copy Book
Subtítulo: How 32 Of The World's Best Advertising Writers Write Their Advertising
Idioma: Inglés
Autores: British Design & Art Direction (Association)
Editorial: Rotovision
Publicado en: 2000
Formato: Tapa blanda
Páginas: 176
ISBN10: 2880465931
ISBN13: 9782880465933
Serie
Categorías: No ficción Negocios & Gestión Marketing & Ventas
Etiquetas: Comercio, Literatura especializada, Comunicación, Creatividad
Descripción: Now in its seventh reprint, this volume selects the world's best copywriters and asks them to explain how they work. Ranging from the serious to the seemingly glib and flippant, it features wisdom, hints and tips for the advertising industry.