Business Management for the Equine Industry

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Written by a team of consultants with extensive experience in the equine industry, this book connects modern business theory with equine business practice. It begins with an overview of the equestrian industry, focusing on the livery sector. Part I (Assessing a Business) explores how to evaluate the business environment, including external factors, competition, and internal resources. Part II (Management) addresses resource management, strategic planning, and marketing, culminating in the development of a comprehensive Business Plan. Part III presents case histories that illustrate the principles discussed in the earlier sections. This book uniquely applies contemporary business strategies to equine enterprises, making it a valuable resource for industry professionals. The authors—Sharon Eastwood, Anne-Lise Riis Jensen, and Anna Jordon—collaborate at Dark Horse Consultancy, providing a variety of advisory services to the equine sector.