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Parámetros
- 546 páginas
- 20 horas de lectura
Más información sobre el libro
Integrating relationship marketing and CRM, this textbook offers a comprehensive exploration of how these concepts interact in real-world scenarios. It features case studies from various countries, bridging the gap between theoretical frameworks and practical applications. This unique approach provides valuable insights for students and professionals looking to understand the global landscape of marketing strategies.
Compra de libros
Strategic Customer Management, Adrian Payne, Pennie Frow
- Idioma
- Publicado en
- 2013
- product-detail.submit-box.info.binding
- (Tapa blanda),
- Estado del libro
- Bueno
- Precio
- 12,49 €
Métodos de pago
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- Título
- Strategic Customer Management
- Idioma
- Inglés
- Autores
- Adrian Payne, Pennie Frow
- Editorial
- Cambridge University Press
- Publicado en
- 2013
- Formato
- Tapa blanda
- Páginas
- 546
- ISBN10
- 1107649226
- ISBN13
- 9781107649224
- Serie
- Etiquetas
- Comercio, Negocios & Gestión, Economía, Gestión & Recursos humanos, Marketing y relaciones públicas
- Descripción
- Integrating relationship marketing and CRM, this textbook offers a comprehensive exploration of how these concepts interact in real-world scenarios. It features case studies from various countries, bridging the gap between theoretical frameworks and practical applications. This unique approach provides valuable insights for students and professionals looking to understand the global landscape of marketing strategies.