Este es el que agregas al carrito
Más información sobre el libro
Corporate identity is a matter of urgent importance for all firms be they well established, changing on account of a merger or simply wishing to reinvent themselves. This book reports on the current European knowledge of the subject and illustrates the analysis with case studies of foremost companies. Describing the conditions for critical success, the authors consider corporate culture, corporate behaviour, market conditions and strategies, products and services, and communication and design. High-profile case studies include McDonalds, Ford and London Underground.
Compra de libros
The Quest for Identity, Klaus Schmidt
- Idioma
- Publicado en
- 1996
- product-detail.submit-box.info.binding
- (Tapa dura),
- Estado del libro
- Bueno
- Precio
- 5,99 €
Métodos de pago
Nadie lo ha calificado todavía.
- Título
- The Quest for Identity
- Subtítulo
- Corporate Identity Strategies, Methods and Examples
- Idioma
- Inglés
- Autores
- Klaus Schmidt
- Editorial
- Thomson Learning
- Publicado en
- 1996
- Formato
- Tapa dura
- Páginas
- 206
- ISBN10
- 0304334111
- ISBN13
- 9780304334117
- Serie
- Etiquetas
- Comercio, Economía, Gestión & Recursos humanos, Casos clínicos
- Descripción
- Corporate identity is a matter of urgent importance for all firms be they well established, changing on account of a merger or simply wishing to reinvent themselves. This book reports on the current European knowledge of the subject and illustrates the analysis with case studies of foremost companies. Describing the conditions for critical success, the authors consider corporate culture, corporate behaviour, market conditions and strategies, products and services, and communication and design. High-profile case studies include McDonalds, Ford and London Underground.