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Parámetros
- 94 páginas
- 4 horas de lectura
Más información sobre el libro
This book is made up of short, medium, and long decision oriented and analytical cases that help explain consumer behavior. Most cases feature a real, live (but disguised) person—and none of the cases are published anywhere else. A wide range of topics range from lifestyles (vampyres) to collecting (Dale Earnhardt) to values (St. Timothy's) to rituals and symbolism (Princess for a Day).
Compra de libros
Cases in Consumer Behavior, Martha R. McEnally
- Idioma
- Publicado en
- 2002
- product-detail.submit-box.info.binding
- (Tapa blanda),
- Estado del libro
- Bueno
- Precio
- 14,99 €
Métodos de pago
Nadie lo ha calificado todavía.
- Título
- Cases in Consumer Behavior
- Idioma
- Inglés
- Autores
- Martha R. McEnally
- Editorial
- Pearson College Div
- Publicado en
- 2002
- Formato
- Tapa blanda
- Páginas
- 94
- ISBN10
- 0130665584
- ISBN13
- 9780130665584
- Serie
- Etiquetas
- Comercio, Economía, EE.UU., Marketing y relaciones públicas, Investigación, Comportamiento del consumidor
- Descripción
- This book is made up of short, medium, and long decision oriented and analytical cases that help explain consumer behavior. Most cases feature a real, live (but disguised) person—and none of the cases are published anywhere else. A wide range of topics range from lifestyles (vampyres) to collecting (Dale Earnhardt) to values (St. Timothy's) to rituals and symbolism (Princess for a Day).