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Parámetros
- 614 páginas
- 22 horas de lectura
Más información sobre el libro
A scholarly account of what is currently known about consumer behavior, focusing on theoretical approaches and research directions. This includes the application of behavioral concepts to the study of consumer motivation; decision making; attitude change; buying patterns; and the effects of mass communication upon consumers. More than 30 specialists in the field contribute their psychological and sociological research findings. Annotation copyright Book News, Inc. Portland, Or.
Compra de libros
Handbook of Consumer Behavior, Thomas S. Robertson, Harold H. Kassarjian
- Idioma
- Publicado en
- 1991
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- (Tapa dura),
- Estado del libro
- Dañado
- Precio
- 7,46 €
Métodos de pago
Nadie lo ha calificado todavía.
- Título
- Handbook of Consumer Behavior
- Idioma
- Inglés
- Editorial
- Prentice Hall
- Publicado en
- 1991
- Formato
- Tapa dura
- Páginas
- 614
- ISBN10
- 0133727491
- ISBN13
- 9780133727494
- Serie
- Etiquetas
- Descripción
- A scholarly account of what is currently known about consumer behavior, focusing on theoretical approaches and research directions. This includes the application of behavioral concepts to the study of consumer motivation; decision making; attitude change; buying patterns; and the effects of mass communication upon consumers. More than 30 specialists in the field contribute their psychological and sociological research findings. Annotation copyright Book News, Inc. Portland, Or.