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Parámetros
- 184 páginas
- 7 horas de lectura
Más información sobre el libro
Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. The explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity - advertising, television, film, print media, and new media; and looks at the impact of economics on public policy.
Compra de libros
Understanding Media Economics, Gillian Doyle
- Idioma
- Publicado en
- 2002
- product-detail.submit-box.info.binding
- (Tapa blanda),
- Estado del libro
- Bueno
- Precio
- 4,79 €
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- Título
- Understanding Media Economics
- Idioma
- Inglés
- Autores
- Gillian Doyle
- Editorial
- SAGE Publications Ltd
- Publicado en
- 2002
- Formato
- Tapa blanda
- Páginas
- 184
- ISBN10
- 076196875X
- ISBN13
- 9780761968757
- Serie
- Etiquetas
- No ficción, Ciencias sociales, Comercio, Negocios & Gestión, Economía, Sociología, Medios de Comunicación
- Descripción
- Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. The explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity - advertising, television, film, print media, and new media; and looks at the impact of economics on public policy.