The Results Obsession

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UPDATED FOR 2023! Discover where to focus for improved digital marketing results with this step-by-step roadmap. Proven strategies have doubled and tripled client sales, boosted online leads by 67%, increased email click-through rates by 200%, and achieved a 22% opt-in rate for clients like Qualcomm and Union Bank. Enhance key elements that impact results—Offers and Copy—tailored to customer motivations across high-ROI digital marketing channels: your website, SEO, Email, and PPC advertising. The book provides detailed analysis, marketing metrics, and formulas to aid in learning copywriting, Google Analytics, and improving results. Industry reviewers praise it as the definitive handbook for small businesses, serving as an 'expert consultant' for maximizing marketing ROI and hiring the right specialists. It offers clear, specific steps for diagnosing issues, driving leads and sales, optimizing website navigation and copywriting, and analyzing metrics focused on TRAFFIC, LEADS, and SALES. This resource is ideal for both experienced and newer marketers looking to build digital skills and strategy. Small business owners and marketing heads will learn where to focus efforts, which reports to prioritize, and how to select the right partners. About the author: Karen J. Marchetti brings over 30 years of expertise in Internet marketing and direct marketing, having crafted high-ROI programs for notable clients. She is a Google Ads