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This text is a short, up-to-date, practitioner oriented guide to strategy formulation for the established executive. This edition focuses on strategic "ecosystems," global tectonics, formulating a base unit strategy, global strategy formulation, shaping the portfolio, and managing the portfolio. This is intended for practicing executives getting ready to assume executive responsibilities.
Compra de libros
Strategy, Cornelis A. de Kluyver, John A. Pearce II
- Idioma
- Publicado en
- 2009
- product-detail.submit-box.info.binding
- (Tapa blanda),
- Estado del libro
- Bueno
- Precio
- 10,49 €
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- Título
- Strategy
- Subtítulo
- A View from the Top - Third Edition
- Idioma
- Inglés
- Editorial
- Pearson College Div
- Publicado en
- 2009
- Formato
- Tapa blanda
- Páginas
- 277
- ISBN10
- 013604140X
- ISBN13
- 9780136041405
- Serie
- Descripción
- This text is a short, up-to-date, practitioner oriented guide to strategy formulation for the established executive. This edition focuses on strategic "ecosystems," global tectonics, formulating a base unit strategy, global strategy formulation, shaping the portfolio, and managing the portfolio. This is intended for practicing executives getting ready to assume executive responsibilities.