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There now exists a wealth of tools and techniques that can determine if and how a Web site is providing business value to its owners. This book is a survey of those metrics and is as important to IT executives as it is to marketing professionals.
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Web Metrics, Jim Sterne
- Idioma
- Publicado en
- 2002
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- (Tapa blanda)
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- Título
- Web Metrics
- Subtítulo
- Proven Methods for Measuring Web Site Success
- Idioma
- Inglés
- Autores
- Jim Sterne
- Editorial
- John Wiley &Sons
- Publicado en
- 2002
- Formato
- Tapa blanda
- Páginas
- 356
- ISBN10
- 0471220728
- ISBN13
- 9780471220725
- Serie
- Etiquetas
- No ficción, Ordenadores & Internet, EE.UU., Redes informáticas
- Descripción
- There now exists a wealth of tools and techniques that can determine if and how a Web site is providing business value to its owners. This book is a survey of those metrics and is as important to IT executives as it is to marketing professionals.