Parámetros
- 288 páginas
- 11 horas de lectura
Más información sobre el libro
Powerlines, the exceptional slogans that people remember long after the campaign ends, stand out from the barrage of marketing messages consumers face each day. A product, service, company, candidate, or an organization with a powerline outshines the competition every time. Steve Cone, author of Steal These Ideas!, reveals the secrets to contemporary marketing's biggest mystery: how to conjure the phrase that will make a product irresistible and memorable. This book restores the lost art of creating killer slogans to its proper place: front and center in every campaign. Drawing on examples of great and not-so-great lines from marketing, politics, and popular culture, Cone provides an irreverent, intelligent, and insightful primer on a singularly important aspect of brand building. Silver Medal Winner, Advertising/Marketing/PR/Event Planning Category, Axiom Business Book Awards (2009)
Compra de libros
Powerlines, Steve Cone
- Idioma
- Publicado en
- 2008
- product-detail.submit-box.info.binding
- (Tapa dura),
- Estado del libro
- Dañado
- Precio
- 6,83 €
Métodos de pago
Nadie lo ha calificado todavía.
- Título
- Powerlines
- Subtítulo
- Words That Sell Brands, Grip Fans, and Sometimes Change History
- Idioma
- Inglés
- Autores
- Steve Cone
- Editorial
- Bloomberg Press
- Publicado en
- 2008
- Formato
- Tapa dura
- Páginas
- 288
- ISBN10
- 1576603040
- ISBN13
- 9781576603048
- Serie
- Etiquetas
- Comercio, Economía, EE.UU., Marketing y relaciones públicas, Investigación, Publicidad y Promoción
- Descripción
- Powerlines, the exceptional slogans that people remember long after the campaign ends, stand out from the barrage of marketing messages consumers face each day. A product, service, company, candidate, or an organization with a powerline outshines the competition every time. Steve Cone, author of Steal These Ideas!, reveals the secrets to contemporary marketing's biggest mystery: how to conjure the phrase that will make a product irresistible and memorable. This book restores the lost art of creating killer slogans to its proper place: front and center in every campaign. Drawing on examples of great and not-so-great lines from marketing, politics, and popular culture, Cone provides an irreverent, intelligent, and insightful primer on a singularly important aspect of brand building. Silver Medal Winner, Advertising/Marketing/PR/Event Planning Category, Axiom Business Book Awards (2009)