Financial Times Series: Winning the Bid

Más información sobre el libro

For many of today's most lucrative contracts, competitive bidding is the only route to winning valuable new business, and in a fiercely competitive marketplace, you can no longer rely on hard work and good fortune to succeed. To win consistently requires more than just a good pitch.Competitive tendering is a game played by certain rules, and the costs of bidding are as high as the stakes. After spending thousands on a competitive bid there are no prizes for coming second. Winning the Bid will give you the tactics you need to make sure that the rules of the game are of your choosing and not your competitors'. This goes beyond the fundamentals of bid management - it is a powerful framework for winning every bid.