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Once Upon a Car

The Fall and Resurrection of America's Big Three Automakers--GM, Ford, and Chrysler

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<em>Once Upon a Car</em> is the fascinating epic story of the rise, fall, and rebirth of the Big Three U.S. automakers, General Motors, Ford, and Chrysler. Written by Bill Vlasic, the Detroit bureau chief for the <em>New York Times</em> and acclaimed author of <em>Taken for a Ride</em>, this eye-opening, richly anecdotal work is more than a riveting and insightful business history. It offers a clear-eyed view of the present day automobile industry and of Detroit, the city that spawned it, going far beyond the corporate and federal maneuverings to explore the impact the car companies’ failures have had on the overall economy, and more importantly what they have done to people’s lives. Relevant and thought-provoking, <em>Once Upon a Car</em> is an unforgettable journey deep inside this quintessentially American industry.

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Once Upon a Car, Bill Vlasic

Idioma
Publicado en
2011
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Título
Once Upon a Car
Subtítulo
The Fall and Resurrection of America's Big Three Automakers--GM, Ford, and Chrysler
Idioma
Inglés
Publicado en
2011
Formato
Tapa dura
Páginas
400
ISBN10
0061845620
ISBN13
9780061845628
Serie
Descripción
<em>Once Upon a Car</em> is the fascinating epic story of the rise, fall, and rebirth of the Big Three U.S. automakers, General Motors, Ford, and Chrysler. Written by Bill Vlasic, the Detroit bureau chief for the <em>New York Times</em> and acclaimed author of <em>Taken for a Ride</em>, this eye-opening, richly anecdotal work is more than a riveting and insightful business history. It offers a clear-eyed view of the present day automobile industry and of Detroit, the city that spawned it, going far beyond the corporate and federal maneuverings to explore the impact the car companies’ failures have had on the overall economy, and more importantly what they have done to people’s lives. Relevant and thought-provoking, <em>Once Upon a Car</em> is an unforgettable journey deep inside this quintessentially American industry.