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This best-selling casebook presents a series of fascinating scenarios that lets the reader learn from some of today's most prominent business players. In a lively, conversational style, Robert Hartley provides play-by-play analyses of the decisions and practices that led to major marketing wars, comebacks, mistakes, and successes- many of these in today's headlines. These real-life war stories are packed with practical tips, insider insights, and marketing wisdom.
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Marketing Mistakes and Successes, Robert F. Hartley
- Idioma
- Publicado en
- 2000
- product-detail.submit-box.info.binding
- (Tapa blanda)
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- Título
- Marketing Mistakes and Successes
- Idioma
- Inglés
- Autores
- Robert F. Hartley
- Editorial
- Wiley
- Publicado en
- 2000
- Formato
- Tapa blanda
- Páginas
- 368
- ISBN10
- 0471370606
- ISBN13
- 9780471370604
- Serie
- Etiquetas
- Comercio, Economía, Marketing y relaciones públicas
- Descripción
- This best-selling casebook presents a series of fascinating scenarios that lets the reader learn from some of today's most prominent business players. In a lively, conversational style, Robert Hartley provides play-by-play analyses of the decisions and practices that led to major marketing wars, comebacks, mistakes, and successes- many of these in today's headlines. These real-life war stories are packed with practical tips, insider insights, and marketing wisdom.